{"id":930,"date":"2023-03-04T21:17:00","date_gmt":"2023-03-05T03:17:00","guid":{"rendered":"https:\/\/informe.antad.net\/2022\/?page_id=930"},"modified":"2023-04-21T09:33:14","modified_gmt":"2023-04-21T15:33:14","slug":"comunicacion-e-imagen","status":"publish","type":"page","link":"https:\/\/informe.antad.net\/2022\/comunicacion-e-imagen\/","title":{"rendered":"Comunicaci\u00f3n e Imagen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"930\" class=\"elementor elementor-930\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f7bccc elementor-section-height-min-height elementor-section-full_width elementor-section-items-stretch elementor-section-content-middle elementor-section-height-default\" data-id=\"5f7bccc\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9b7b6b\" data-id=\"b9b7b6b\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57f0e89 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"57f0e89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-27203e42 elementor-invisible\" data-id=\"27203e42\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2e7e95ab\" data-id=\"2e7e95ab\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-212dd5f3 elementor-absolute elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"212dd5f3\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.3 - 07-03-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Comunicaci\u00f3n e Imagen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2caf0cb7 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"2caf0cb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1329522f\" data-id=\"1329522f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68b79a05 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"68b79a05\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.3 - 07-03-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Las cadenas Asociadas, promueven paralelamente a sus campa\u00f1anas las del Consejo de la Comunicaci\u00f3n, con el mismo prop\u00f3sito de consientizaci\u00f3n y apoyo a la sociedad:<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p><b>Uso Correcto del Cubrebocas<\/b>, su objetivo fue promover en la poblaci\u00f3n su uso adecuado y generar un h\u00e1bito para prevenir el contagio del COVID-19.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p><b>Que la Vacuna Nos Una, <\/b>esta campa\u00f1a busc\u00f3 generar confianza en la vacuna contra COVID-19, promovi\u00f3 la aplicaci\u00f3n, con el fin de reducir el n\u00famero de decesos y evitar m\u00e1s contagios.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>La Campa\u00f1a <b>El Bienestar de Todos es Nuestra Empresa, <\/b>muestra las acciones que el sector empresarial realiza para fortalecer la imagen de las empresas como generadoras de valor social y econ\u00f3mico.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p><b>Red BAMX, <\/b>tiene como objetivo que m\u00e1s personas conozcan y se sumen a esta gran labor, que busca ayudar a combatir el hambre y el desperdicio de alimentos.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-638cb3b1 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"638cb3b1\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creativamente 2022\u00a0<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0e279b elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7e0e279b\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>En formato digital por tercer a\u00f1o consecutivo, se llev\u00f3 a cabo el simposio de comunicaci\u00f3n los d\u00edas 29 y 30 de septiembre.<\/p><p>Se dictaron 6 ponencias especializadas:<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>\u2022 La Transformaci\u00f3n del Consumidor<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p style=\"padding-left: 40px;\">EY Latinoam\u00e9rica Norte.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>\u2022 Metaverso y la Realidad Extendida como una T\u00e1ctica del Retail<\/p><p style=\"padding-left: 40px;\">IPSOS<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>\u2022 De las historias a las acciones<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p style=\"padding-left: 40px;\">Mercado libre<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>\u2022 Replanteando la Experiencia en el Retail para la Diferenciaci\u00f3n<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>y el Crecimiento<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p style=\"padding-left: 40px;\">Deloitte<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>\u2022 La Nueva Medici\u00f3n en Marketing: Marketing Mix Modeling y Geolift<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p style=\"padding-left: 40px;\">EPA DIGITAL<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>\u2022 Adaptarse e innovar en medio de la disrupci\u00f3n: Se\u00f1ales aqu\u00ed, se\u00f1ales all\u00e1, se\u00f1ales en todas partes.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p style=\"padding-left: 40px;\">Medallia<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>\u00a0<\/p><p>Cont\u00f3 con un registro de 66 participantes, de los cuales 29 fueron asociados de 8 cadenas, 3 Socios Estrat\u00e9gicos, y 20 participantes en general.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Se realizaron alianzas e intercambios para difusi\u00f3n y promoci\u00f3n del evento, invitaciones a trav\u00e9s de email marketing, as\u00ed como una campa\u00f1a en redes sociales y medios oficiales de ANTAD.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d12cb6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d12cb6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89ddfc1\" data-id=\"89ddfc1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49cbfae0 elementor-widget elementor-widget-spacer\" data-id=\"49cbfae0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.3 - 07-03-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75844f31 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75844f31\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3000767a\" data-id=\"3000767a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27752497 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"27752497\" data-element_type=\"widget\" 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class=\"elementor-button-text\">Volver<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4016b767\" data-id=\"4016b767\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e2f69c2 elementor-widget elementor-widget-button\" data-id=\"7e2f69c2\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Subir<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69a79805 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69a79805\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12df345c\" data-id=\"12df345c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-133aea9b elementor-widget elementor-widget-spacer\" data-id=\"133aea9b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comunicaci\u00f3n e Imagen Las cadenas Asociadas, promueven paralelamente a sus campa\u00f1anas las del Consejo de la Comunicaci\u00f3n, con el mismo prop\u00f3sito de consientizaci\u00f3n y apoyo a la sociedad:\u00a0 Uso Correcto del Cubrebocas, su objetivo fue promover en la poblaci\u00f3n su uso adecuado y generar un h\u00e1bito para prevenir el contagio del COVID-19.\u00a0 Que la Vacuna [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-930","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/informe.antad.net\/2022\/wp-json\/wp\/v2\/pages\/930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/informe.antad.net\/2022\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/informe.antad.net\/2022\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/informe.antad.net\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/informe.antad.net\/2022\/wp-json\/wp\/v2\/comments?post=930"}],"version-history":[{"count":22,"href":"https:\/\/informe.antad.net\/2022\/wp-json\/wp\/v2\/pages\/930\/revisions"}],"predecessor-version":[{"id":2645,"href":"https:\/\/informe.antad.net\/2022\/wp-json\/wp\/v2\/pages\/930\/revisions\/2645"}],"wp:attachment":[{"href":"https:\/\/informe.antad.net\/2022\/wp-json\/wp\/v2\/media?parent=930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}