{"id":975,"date":"2023-03-04T21:21:21","date_gmt":"2023-03-05T03:21:21","guid":{"rendered":"https:\/\/informe.antad.net\/2022\/?page_id=975"},"modified":"2023-04-21T16:14:23","modified_gmt":"2023-04-21T22:14:23","slug":"comunicacion","status":"publish","type":"page","link":"https:\/\/informe.antad.net\/2022\/comunicacion\/","title":{"rendered":"Comunicaci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"975\" class=\"elementor elementor-975\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-254b0909 elementor-section-height-min-height elementor-section-full_width elementor-section-items-stretch elementor-section-content-middle elementor-section-height-default\" data-id=\"254b0909\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-677b6c2d\" data-id=\"677b6c2d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[],&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_duration&quot;:5000,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d833283 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"d833283\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4f81841e elementor-invisible\" data-id=\"4f81841e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;slideInUp&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-267ad4a8\" data-id=\"267ad4a8\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f58f20e elementor-absolute elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f58f20e\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_animation&quot;:&quot;slideInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.3 - 07-03-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Comunicaci\u00f3n\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67c0848 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"67c0848\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2afb250b\" data-id=\"2afb250b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b740828 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"4b740828\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.3 - 07-03-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Se realizaron internamente dise\u00f1os y materiales impresos para los eventos organizados por ANTAD: Gafetes, Reconocimientos, Se\u00f1alizaci\u00f3n para Piso de Exposici\u00f3n, Mailings, Banners, Anuncios para Revistas y Peri\u00f3dicos, Headers y diferentes elementos gr\u00e1ficos que se requieren para difusi\u00f3n e identidad de imagen.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Para <b>Expo ANTAD &amp; Alimentaria M\u00e9xico 2022<\/b>, se estableci\u00f3 el Plan de Medios, conformado por medios digitales, radio, TV y revistas especialzadas, estas \u00faltimas a trav\u00e9s de intercambio. Para dar un mayor apoyo a la estrategia se incluyeron banners y env\u00edo de mailing.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p><b>ANTAD TV<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/p><p>Con el apoyo de ANTAD TV, medio oficial de la asociaci\u00f3n se logr\u00f3 difusi\u00f3n de diversas actividades enfocadas a fortalecer el sector detallista. Actualmente en el portal se encuentra la rese\u00f1a de Expo ANTAD &amp; Alimentaria M\u00e9xico 2022, testimoniales de compradores, videos de Presidencia Ejecutiva de ANTAD con informaci\u00f3n del evento, as\u00ed como la cobertura de los eventos de capacitaci\u00f3n organizados por la asociaci\u00f3n.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Tambi\u00e9n se realizaron grabaciones de mensajes y testimoniales de Presidencia Ejecutiva, producci\u00f3n de los spots de la campa\u00f1a de Expo ANTAD &amp; Alimentaria M\u00e9xico 2022 que se difundieron en las campa\u00f1as de televisi\u00f3n.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62ccb77e elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"62ccb77e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Atenci\u00f3n a Medios de Comunicaci\u00f3n\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7442d5ec elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7442d5ec\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Se envi\u00f3 mensualmente el Bolet\u00edn Desempe\u00f1o de Ventas de las cadenas Asociadas de ANTAD a medios de comunicaci\u00f3n. Asimismo, se dio seguimiento a las menciones que televisi\u00f3n, radio, peri\u00f3dicos, portales y revistas hacen de la informaci\u00f3n emitida.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Para temas espec\u00edficos, se programan entrevistas de acuerdo con la agenda de la Presidencia Ejecutiva.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Se coordinan Conferencias de Prensa cuando la Asociaci\u00f3n desea dar a conocer informaci\u00f3n relevante del sector o bien para detallar sobre los eventos organizados por ANTAD, en el a\u00f1o se realizaron dos:<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><ul><li>20 de enero, se presentaron los resultados 2021 y la proyecci\u00f3n para el 2022<span class=\"Apple-converted-space\">\u00a0<\/span><\/li><li>17 de octubre, se detallaron actividades de Expo ANTAD &amp; Alimentaria M\u00e9xico 2022.<span class=\"Apple-converted-space\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e6e0d84 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e6e0d84\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Bolet\u00edn Electr\u00f3nico ANTAD Informa<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a28ac0f elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"a28ac0f\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Diariamente la base de env\u00edos de m\u00e1s de 10 mil contactos incrementa su n\u00famero de suscriptores, lo que permite que el bolet\u00edn sea atractivo para que empresas interesadas en el sector detallista inviertan en la difusi\u00f3n de sus productos, servicios y webinars. Durante el a\u00f1o se han promovido 48 diferentes mailings con informaci\u00f3n de empresas que han sido expositoras en Expo ANTAD &amp; Alimentaria M\u00e9xico 2022, 13 banners colocados en el Bolet\u00edn.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Con estas acciones la herramienta de env\u00edos masivos es autofinanciable.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p><b>RETAILERS.MX<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/p><p>Revista digital especializada y que forma parte de los medios oficiales de la aociaci\u00f3n lleva a cabo realizaci\u00f3n de entrevistas con Asociados y la cobertura<span class=\"Apple-converted-space\">\u00a0<\/span>de los eventos que organiza ANTAD.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Asimismo, maneja temas de inter\u00e9s para asociados y p\u00fablico inmerso en el retail. Se realiza un trabajo en equipo para la difusi\u00f3n de eventos de la asociaci\u00f3n y del medio.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bab1d90 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"bab1d90\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Portal ANTAD.NET y Redes Sociales<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b4de83 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9b4de83\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;slideInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Para la presencia de banners con informaci\u00f3n de los eventos que realiza la Asociaci\u00f3n existe coordinaci\u00f3n con Clicker (proveedor) para su actualizaci\u00f3n.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p><p>Semanalmente se revisa la parrilla con la informaci\u00f3n que se publicar\u00e1 en las redes sociales de ANTAD.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48b0adfd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48b0adfd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f96c37e\" data-id=\"f96c37e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a91630e elementor-widget elementor-widget-spacer\" data-id=\"3a91630e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.11.3 - 07-03-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b48e33c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b48e33c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-28cd77ed\" data-id=\"28cd77ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e9bb83e elementor-align-right elementor-widget elementor-widget-button\" data-id=\"5e9bb83e\" data-element_type=\"widget\" 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class=\"elementor-button-text\">Volver<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-292356ad\" data-id=\"292356ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4ec468 elementor-widget elementor-widget-button\" data-id=\"b4ec468\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateX_direction&quot;:&quot;negative&quot;,&quot;motion_fx_translateX_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:3,&quot;sizes&quot;:[]},&quot;motion_fx_translateX_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Subir<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2906068d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2906068d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b4ffd64\" data-id=\"5b4ffd64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-328ba659 elementor-widget elementor-widget-spacer\" data-id=\"328ba659\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Comunicaci\u00f3n\u200b Se realizaron internamente dise\u00f1os y materiales impresos para los eventos organizados por ANTAD: Gafetes, Reconocimientos, Se\u00f1alizaci\u00f3n para Piso de Exposici\u00f3n, Mailings, Banners, Anuncios para Revistas y Peri\u00f3dicos, Headers y diferentes elementos gr\u00e1ficos que se requieren para difusi\u00f3n e identidad de imagen.\u00a0 Para Expo ANTAD &amp; Alimentaria M\u00e9xico 2022, se estableci\u00f3 el Plan de Medios, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-975","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/informe.antad.net\/2022\/wp-json\/wp\/v2\/pages\/975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/informe.antad.net\/2022\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/informe.antad.net\/2022\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/informe.antad.net\/2022\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/informe.antad.net\/2022\/wp-json\/wp\/v2\/comments?post=975"}],"version-history":[{"count":16,"href":"https:\/\/informe.antad.net\/2022\/wp-json\/wp\/v2\/pages\/975\/revisions"}],"predecessor-version":[{"id":2703,"href":"https:\/\/informe.antad.net\/2022\/wp-json\/wp\/v2\/pages\/975\/revisions\/2703"}],"wp:attachment":[{"href":"https:\/\/informe.antad.net\/2022\/wp-json\/wp\/v2\/media?parent=975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}